P&G: Ariel​

A detergent’s not the most compelling reason to go online. But if it powers a site packed with an encyclopaedia of stain removal tips, then there’s a good reason to pay a visit to Ariel.

If there was ever an opportunity to talk about ‘clean design’ then this was it.

Clean, simple and fresh also applied to the copy.

Along with simple navigation, we began by asking people about the kind of stain they wanted to remove.

Each search provided an opportunity to match an Ariel product to a stain. 


There were audience requests for another kind of help with the washing - this time from family members.