Paymentsense offers payments processing services to small and medium-sized businesses. I was brought in to create a range of search-optimised articles on their products and services. Working with the Head of Search, I wrote owned content that answered specific search terms. Each post needed 800 - 1200 words of copy to ensure high search rankings. Not only did we achieve that, but several posts brought in new customers. The expanding content library was also welcomed by sales teams. Click or tap the images to view the posts.