Drugs & Me

Drugs & Me is a drug harm reduction initiative created and run by students at UCL and Kings, Cambridge. There’s a discrepancy between abstention-lead initiatives like FRANK and people's actual behaviour. Drugs & Me wanted to address this.

 

I volunteered time and skills to create a social media strategy and develop creative executions that would further increase the reach of Drugs & Me. Messages were created with social media in mind, and a time-sensitive schedule with most activity taking place on Friday and Saturday nights.