Projects

I've split my work into two categories: conceptual and content. Conceptual work is focused on a single-minded idea, expressed creatively. Content includes examples of writing for a variety of topics and audiences which has included everyone from everyday consumers to specialists such as neurologists, sound engineers and cryptographers. 

Conceptual

A £5,000 budget helped secure £380,000 of free airtime for the Phobics Society.

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We turned a viral film into a free TV ad on the BBC, and knocked the debate about football vs rugby on the head.​

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An email was the brief. Waiting was the idea. The outcome was Parliamentary debate, and a change in legislation for people dealing with cancer. 

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The client's headache was that doctors weren't taking the problem of migraines seriously enough.

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Multiple Sclerosis is an inhumane condition. I helped bring a humane tone to this patient advocacy campaign.

 

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A vehicle launch is usually a super-shiny affair. Not here. The last thing our audience wanted  was a pristine new truck. 

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The brief was for motivational staff posters. The answer was  a motivational database.

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The first app for an augmented viewing experience picked up reviews every bit as good as the films themselves.

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Go Beyond was the first time a brand used social media to  engage an audience with an ever-expanding world of rich content.

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Delivering an important  message about asthma inhalers, precisely where it was needed.​​

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How can you add a sense of adventure to buying a new Land Rover? Easy. Just haggle.

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Content / CRM

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I spent nine months bringing this CRM-based nursing recruitment drive to life. A variety of audiences, and journeys and a spectacular outcome​.

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I helped create a week-by-week guide to pregnancy, including foetal development, physical changes, nutrition and exercise.

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A new venture from Ford. No wheels. But it certainly has legs.

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I created the brand idea and launch materials including site and brochure copy for the world's first cryptocurrency investment fund. 

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I volunteered to create a time-sensitive social media strategy for this student-run drug harm reduction initiative.

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The complex story of how everything we buy, use and dispose of creates carbon. Told simply, with lots of interaction.

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I helped Dolby create a sound proposal to transform TV viewing for SKY customers.

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A series of posts created to help answer and improve on search rankings also improved new customer numbers.

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