I spent (aptly) nine months writing on Danone, refreshing existing content and creating new content that journeyed through each week of pregnancy for mums-to-be. Danone blended consumer-friendly language with Healthcare Professional references, so needed a writer who was comfortable working with and arranging citations. Tonally, this was aiming to be insightful, informative, professional, and above all, reassuring. Each article explained how a baby was changing and developing, with a focus on key nutrition and health advice for each week of pregnancy. Click the images to see examples of full posts.