Working alongside Ogilvy & Mather Advertising, we added a digital dimension to their pitch for DFS.
We began by taking the spirit of the campaign into rich online advertising executions. The line here announced ‘All our trampolines come with a ten-year guarantee’.
We recommended an overhaul of the website, making it simpler, more functional and warmer via the copy and use of photography.
Something as tactical as email could really enhance the brand story we wanted to tell, especially during the wait between purchase and delivery.
We put the brand in peoples’ hands via an App that would let you photograph expensive sofas before matching your image to similar sofas (for less money) in the DFS range.