Drugs & Me

Drugs & Me is a drug harm reduction initiative created and run by students at UCL and Kings, Cambridge. There’s a discrepancy between abstention-lead initiatives like FRANK and people's actual behaviour. Drugs & Me wanted to address this.

 

I volunteered time and skills to create a social media strategy and develop creative executions that would further increase the reach of Drugs & Me. Messages were created with social media in mind, and a time-sensitive schedule with most activity taking place on Friday and Saturday nights. 

Cannabis Headline 2
Cannabis Headline 2
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LSD 2
LSD 2
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Cannabis Headline 7
Cannabis Headline 7
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MDMA 4
MDMA 4
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Alcohol Headline 7
Alcohol Headline 7
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Generic 1
Generic 1
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Alcohol Headline 2
Alcohol Headline 2
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MDMA 2
MDMA 2
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Cannabis Headline 10
Cannabis Headline 10
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