Macmillan Cancer Relief
75% of those diagnosed with cancer suffer financial hardship. Compounding things, benefits could take up to three months to come through. Macmillan were campaigning to change legislation, so people diagnosed with cancer would receive financial support sooner. I was asked to create two emails asking MPs and journalists for their support. However, something kept telling me that an email alone wouldn't be powerful enough. Serendipitously, a very late-running friend sparked inspiration - which in turn inspired a Parliamentary debate.
The email was simple and intriguing. This is the one sent to MPs.
Clicking on the email brought up a familiar loading screen. We timed it to perfection: after 3.75 rotations...
We began our messaging.
After the message, recipients were deep-linked to a discrete site page that told them what we needed. The result was a success: a motion was tabled in Parliament, and legislation changed to benefit people dealing with cancer.