This is one hard-working vehicle, never happier than when it’s out in the wilds, earning its keep. But a pristine showroom model would look out of place in a working environment. Luckily, and bravely, our client agreed.
Based on Ranger's hardworking nature, we developed the positioning 'New. But why keep it that way?
Each time a visitor hovered over a hotspot, they added more mud and dirt to the shiny Ranger.
We even created an interactive demonstration of Ranger's towing capabilities, something that couldn't be experienced on a test drive.
Finally, a tour around the cabin. This microsite, with its simple idea and high production values redefined how Ford approached vehicle launches, with a significant increase in digital budgets.