Teva Easi-Breathe


Patients and doctors were puzzled as to why some asthma inhalers didn't seem to be as effective as claimed. The issue wasn't with the medicine or dose, but inhaler design: they weren't delivering medicine deep enough into the lungs. A new inhaler created by Teva solved this problem. For its launch, we highlighted and dramatised the issue with  inhalers using the theme of waste and simple, eye-catching art direction.